PRO is one of the Shimano brands, specializing in bicycle peripherals and accessories. PRO range includes saddles, handlebars, handle stems, seat posts, dropper posts, grips, tools, pumps and bicycle bags.
LAZER was founded in 1919 in Belgium. It is the oldest helmets company in the world, leading the industry in innovation, design, safety and technology for cycling and winter sports protective headgear.
Bikefitting started 32 years ago in Maastricht, the Netherlands. It was acquired by Shimano in 2012. Bikefitting products and services analyze the rider’s body combining state of the art laser and camera technologies, with a database history of millions of measurements.
Support Cyclists is not just a slogan, but a real commitment at Selle Royal. Though in business for over 50 years, the company continues to evolve, listening to Cyclists and the Bicycle World to deeply understand needs, anticipating trends and become a social facilitator promoting a Bicycling Lifestyle