Brands

SHIMANO was established in 1921 by Shozaburo Shimano in Sakai city, Osaka, Japan. It is a multinational manufacturer of cycling components, fishing tackle and rowing equipment.

PRO is one of the Shimano brands, specializing in bicycle peripherals and accessories. PRO range includes saddles, handlebars, handle stems, seat posts, dropper posts, grips, tools, pumps and bicycle bags.

LAZER was founded in 1919 in Belgium. It is the oldest helmets company in the world, leading the industry in innovation, design, safety and technology for cycling and winter sports protective headgear.

Bikefitting started 32 years ago in Maastricht, the Netherlands. It was acquired by Shimano in 2012. Bikefitting products and services analyze the rider’s body combining state of the art laser and camera technologies, with a database history of millions of measurements.

Support Cyclists is not just a slogan, but a real commitment at Selle Royal. Though in business for over 50 years, the company continues to evolve, listening to Cyclists and the Bicycle World to deeply understand needs, anticipating trends and become a social facilitator promoting a Bicycling Lifestyle

TRELOCK is a German company with extensive historical experience specializing in the production of bicycle locks and lights.

The French company, VAR, is known for their precise and reliable tools. Perfect for working your bike, they are ergonomic and can be found in many professional mechanics’ tool boxes.

Camelbak is considered a pioneer in hydration products and constantly redefines the boundaries of innovation, design and high-quality.

FOX designs, engineers, manufactures and markets performance-defining and market-leading suspension products and systems since 1978.

Marzocchi is a high technology company producing suspension products for motorbikes and bicycles.